Thursday, October 27, 2005
Viral results...
Well, the last few days have been interesting. I decided I needed a way to drive traffic to my site so I came up with the idea of creating something that could be used in a viral email campaign. A viral email campaign is essentially something that draws people to the site - you seed it by sending it out to your contacts via email or posting it in a couple of newsgroups and then hopefully people will like it and forward it on to friends etc.
So I had a think about what is topical at the moment and Bird Flu came to mind. I then thought about a 'cure' and the image of a box of 'Lemsip' for birds came to mind.
So I got my Younger brother who is a dab hand at the old Photoshop to put together an image of a box of Lemsip but instead of being for human flu it is for Bird Flu.
If you do not know what Lemsip is then it is a hot lemon flavored medication drink that is taken for cold and flu and supposedly it brings you round and/or cures the Symptom. It is very popular in Ireland UK and USA. And maybe other countries too, I'm not sure.
You can see the result at http://www.pocketpcheaven.com/birdflue.php Do me a favour and send the link to your friends!
Anyway, the campaign resulted in me getting approx 825 visitors to my site yesterday Wed 26th Oct 05. Today Thursday at 10.00pm Ireland time I have had approx 260 visitors.
Not bad for a site that on average got 80-100 visits per day. That's the good news, the bad news is that it only resulted in 1 extra app added to the site. So I am posting a few more messages on the pocketpc newsgroup to promote the site. I have come to expect that it will take time.
It's a long haul, I think most people when attempting to build an internet presence expect overnight success but it is obvious that it does not work like that.
Well that's it for this time.
So I had a think about what is topical at the moment and Bird Flu came to mind. I then thought about a 'cure' and the image of a box of 'Lemsip' for birds came to mind.
So I got my Younger brother who is a dab hand at the old Photoshop to put together an image of a box of Lemsip but instead of being for human flu it is for Bird Flu.
If you do not know what Lemsip is then it is a hot lemon flavored medication drink that is taken for cold and flu and supposedly it brings you round and/or cures the Symptom. It is very popular in Ireland UK and USA. And maybe other countries too, I'm not sure.
You can see the result at http://www.pocketpcheaven.com/birdflue.php Do me a favour and send the link to your friends!
Anyway, the campaign resulted in me getting approx 825 visitors to my site yesterday Wed 26th Oct 05. Today Thursday at 10.00pm Ireland time I have had approx 260 visitors.
Not bad for a site that on average got 80-100 visits per day. That's the good news, the bad news is that it only resulted in 1 extra app added to the site. So I am posting a few more messages on the pocketpc newsgroup to promote the site. I have come to expect that it will take time.
It's a long haul, I think most people when attempting to build an internet presence expect overnight success but it is obvious that it does not work like that.
Well that's it for this time.
# posted by rg @ 10:05 PM 
